Unibet Partners Up with NJ Devils
Sports betting platform Unibet entered Monday into a marketing partnership with the NHL’s New Jersey Devils, receiving in-arena and digital presence.
Unibet, Kindred Group-owned brand, launched its first US online sportsbook in New Jersey on September 10, in collaboration with Hard Rock Hotel & Casino Atlantic City.
“Together with the Devils and Prudential Center, Unibet players will enjoy a greater entertainment and hospitality experience, and now with our newly launched Sportsbook in New Jersey we anticipate a long and successful partnership with the Devils,” said Unibet’s Head of US Marketing Arnas Janickas.
The Devil’s Prudential Center home stadium and website will feature Unibet branding. The partnership will bring bettors “unique promotions and in-venue hospitality.”
Unibet’s agreement with the NJ Devils is its first with a US professional sports team.