Unibet, a leading sports betting platform, has forged a significant marketing alliance with the NHL’s esteemed New Jersey Devils, marking a pivotal moment in their collaborative efforts to enhance fan engagement both within the arena and across digital platforms.
As a subsidiary of the renowned Kindred Group, Unibet recently made its mark in the US market with the launch of its inaugural online sportsbook in New Jersey on September 10. This milestone achievement was realized through a strategic partnership with the prestigious Hard Rock Hotel & Casino Atlantic City.
Arnas Janickas, Unibet’s Head of US Marketing, expressed enthusiasm for the collaboration, stating, “Together with the Devils and Prudential Center, Unibet players will enjoy a greater entertainment and hospitality experience, and now with our newly launched Sportsbook in New Jersey we anticipate a long and successful partnership with the Devils.”
Under this multifaceted partnership, the iconic Prudential Center, home of the Devils, along with the team’s official website, will prominently feature Unibet branding, offering fans an immersive and integrated sports betting experience. Moreover, bettors can anticipate a plethora of enticing promotions and exclusive in-venue hospitality offerings, further enriching their overall engagement with the Devils and Unibet.
Notably, Unibet’s collaboration with the New Jersey Devils represents its maiden venture into a marketing partnership with a US professional sports team, underscoring the brand’s commitment to establishing a strong foothold in the American sports betting landscape. This strategic alignment aligns seamlessly with both parties’ objectives of delivering unparalleled entertainment and fostering meaningful connections with fans.
As the partnership between Unibet and the NJ Devils unfolds, it is poised to redefine the sports betting experience for enthusiasts, setting a new standard of excellence in fan engagement and partnership innovation within the dynamic realm of professional sports.