On Monday, history was made as a California tribal casino forged an unprecedented partnership with the Oakland Raiders, marking a groundbreaking collaboration aimed at engaging the NFL team’s fervent fan base in Southern California.
San Manuel Casino, under the ownership of the esteemed San Manuel Band of Mission Indians, has distinguished itself by securing nine sponsorship deals spanning across major sports leagues including the NHL, NFL, MLS, and MLB. Proudly positioned as the partner of choice for Southern California’s most electrifying teams, the casino continues to elevate the fan experience through strategic alliances.
The Raiders, renowned for their commitment to delivering top-tier sports and entertainment, unveiled a founding partnership with San Manuel Casino, underscoring their shared vision of excellence and dedication to their loyal patrons.
Marc Badain, President of the Raiders, expressed his enthusiasm for the collaboration, stating, “We are pleased to have San Manuel Casino as a founding partner of Allegiant Stadium. Together, we remain aligned in our dedication to providing our fans with the best-in-class experience.”
As part of the partnership, Allegiant Stadium will prominently feature San Manuel Casino branding throughout the premises, with the tribe securing a luxurious hospitality suite. While specific terms of the agreement were not disclosed, both parties anticipate mutual benefits and a heightened level of engagement among fans.
Badain envisions the partnership as a catalyst for bolstering tourism from Southern California to the Raiders’ state-of-the-art stadium in Las Vegas, further solidifying the team’s regional appeal and fostering a sense of community among supporters.
In a parallel development, the San Manuel Band of Mission Indians embarked on a transformative $550 million project in 2018, signaling their commitment to enhancing the guest experience. The ambitious endeavor aims to introduce a 450-room hotel adjacent to the casino, offering guests a seamless blend of luxury accommodation and world-class entertainment.
The groundbreaking partnership between San Manuel Casino and the Oakland Raiders not only signifies a milestone in Native American gaming but also exemplifies the power of collaboration in elevating the sports and entertainment landscape in Southern California and beyond. As the two entities embark on this exciting journey together, they remain steadfast in their mission to deliver unparalleled experiences to fans and guests alike.
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