Income Access, an affiliate software provider, has entered into an agreement with Kindred Group, a digital gaming operator, to power the latter’s US-focused affiliate program.
In early June, Kindred Group expanded into the US market, partnering up with New Jersey’s Hard Rock Hotel & Casino to render its service through online betting platform Unibet.
Now Unibet and its affiliates will be able to utilize Income Access’ software which comes with detailed reporting, thorough ad serving functionality, and a flexible commission scheme. They will also be able to optimize and oversee online marketing campaigns.
Previously, Kindred and Paysafe, Income Access’ parent company, inked a deal after which the payment provider started giving its processing services to digital gambling operator’s brand, Unibet.
While commenting on the deal, Ryan Henderson, Kindred’s Head of Affiliates, said that the marketing technology company knows all the intricacies that come with the US market. He also added that the partnership would permit Kindred to make use of this benefit and utilize its affiliates network to grow in the US.
Tara Wilson, Income Access General Manager, stated that they were “delighted” to work with the operator and that the partnership would build up their status in the market.