The upcoming transformation of Hard Rock Hotel & Casino Las Vegas is poised to redefine the iconic venue, as it undergoes a comprehensive renovation set to commence in February of the upcoming year, evolving into the sophisticated Virgin Hotel.
The ambitious redevelopment initiative stems from the strategic acquisition by the renowned investment group, Virgin Group, in March 2018. In a bold announcement, the group revealed plans for the temporary closure of the casino resort for an extensive four-month period, investing “hundreds of millions of dollars” into a revitalization project of unprecedented scale.
Richard Bosworth, President and CEO of J.C. Hospitality, the company spearheading the property’s redevelopment, emphasized the decision to streamline the closure process. “We determined that a phased closing of four months, followed by a total closure of four months was not efficient from a construction process,” Bosworth explained, highlighting the commitment to optimal construction efficiency.
The monumental $200 million renovation is slated to kick off post the Super Bowl weekend. The comprehensive refurbishment will encompass enhancements to hotel rooms, gaming facilities, and nightlife entertainment, promising a rejuvenated and elevated experience for guests.
Anticipated with great excitement, the transformed property is scheduled to reopen its doors in the latter part of 2020, ushering in a new era for the legendary establishment. This strategic redevelopment aligns with Virgin Group’s vision to infuse the venue with contemporary flair, ensuring it stands as a beacon of luxury and sophistication in the vibrant landscape of Las Vegas entertainment.
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