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Patrons Sue Harrah’s and Hollywood Over Facial Recognition Breach

October 22, 2019
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Gambling operators Caesars Entertainment and Penn National Gaming were hit with two class-action lawsuits in Illinois over their use of facial recognition technology, reported news platform Patch on Sunday.

After passing the Biometric Information Privacy Act (BIPA) in 2008, Illinois requests from the companies to obtain consent to collect personal biometric identifiers while securely storing and destroying them in a timely manner. The lawsuits accuse Caesars’ Harrah’s and Penn’s Hollywood Casino of failing to adhere to the BIPA.

“Defendant[s] failed to inform plaintiff[s] and other rewards program members in writing that it was collecting their biometric identifiers or information,” the lawsuit reads.

Co-plaintiffs are Anthony Adams, Leon Martin, and Ava Jackson, members of Caesars and Hollywood Casino reward program, who are seeking “liquidated or actual monetary damages” due to the BIPA breach.

During each visit at the casinos, plaintiffs had their facial geometry scanned, with the systems comparing the results with the stored information in the databases.

The lawsuit further alleges that Biometrica Systems, known for sending reports about possible cheaters throughout its customer network, powers facial recognition technology at Harrah’s.

The alleged violations of the BIPA are described in the lawsuits as “reckless” and “negligent.”The news of the breach comes just days after Konami Gaming unveiled an addition to slot machines — facial recognition technology — at the Global Gaming Expo (G2E).

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