MGM Resorts International, a leader in entertainment and hospitality, has taken a proactive step towards promoting responsible gambling practices with the introduction of a comprehensive program at its Empire City Casino in New York.
The acquisition of the gambling venue for $850 million in January marked a significant milestone for MGM Resorts International, following approval from the New York State Gaming Commission.
Now, the company is set to implement GameSense, a robust program designed to foster responsible gambling behaviors through customer service and education initiatives. By integrating GameSense into Empire City Casino, MGM aims to empower visitors to make informed decisions while ensuring that their gaming experiences remain enjoyable.
GameSense will be brought to life through personalized interactions between guests and knowledgeable staff members. Additionally, visitors will have access to interactive GameSense touchscreens and a wealth of educational materials and resources.
Uri Clinton, President and COO of Empire City Casino, expressed enthusiasm for the launch of the MGM program, emphasizing its alignment with the company’s values of forward-thinking innovation and customer-centricity. He noted that GameSense embodies these principles, underscoring its potential to enhance the overall guest experience.
Since its inception in 2017, GameSense has facilitated over 900,000 sessions with guests, demonstrating its effectiveness in promoting responsible gambling practices and fostering a culture of informed decision-making.
By introducing GameSense at Empire City Casino, MGM Resorts International reaffirms its commitment to promoting responsible gambling and ensuring the well-being of its patrons. This initiative underscores the company’s dedication to providing a safe and enjoyable gaming environment for all visitors.
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